# Madison River Fishing Company (MRFC)

> Fly shop and licensed guide service in Ennis, Montana, on the banks of the Madison River. Sells fly fishing tackle, flies, clothing, and waders online at https://www.mrfc.com and from its Montana storefront.

## Contact

- Phone: (800) 227-7127
- Contact page: https://www.mrfc.com/pages/contact-us
- About MRFC: https://www.mrfc.com/pages/about
- Customer reviews: https://www.mrfc.com/pages/reviews

## Shop by category

- Flies, 800+ patterns: https://www.mrfc.com/collections/flies
- Fly rods: https://www.mrfc.com/collections/fly-rods
- Fly reels: https://www.mrfc.com/collections/reels
- Fly lines: https://www.mrfc.com/collections/fly-lines
- Waders: https://www.mrfc.com/collections/waders
- Waders and footwear: https://www.mrfc.com/collections/nav-waders-footwear
- Men's clothing: https://www.mrfc.com/collections/mens-clothing
- Women's clothing: https://www.mrfc.com/collections/womens-clothing
- Fly tying materials and tools: https://www.mrfc.com/collections/fly-tying
- Packs and bags: https://www.mrfc.com/collections/fly-fishing-packs-bags
- Beyond the Fly, gifts, art, and drinkware: https://www.mrfc.com/collections/nav-beyond-the-fly

## Guided trips and river information

- Guided Montana fly fishing trips: https://www.mrfc.com/pages/montana-fly-fishing-trips
- Madison River fishing report: https://www.mrfc.com/pages/madison-river-fishing-report
- About the Madison River: https://www.mrfc.com/pages/madison-river
- Montana fishing licenses: https://www.mrfc.com/pages/montana-fishing-licenses
- Montana fishing seasons: https://www.mrfc.com/pages/montana-fishing-seasons

## Shipping, returns, and policies

- Free US economy shipping on orders over $50, exclusions apply: https://www.mrfc.com/policies/shipping-policy
- Shipping and returns help: https://www.mrfc.com/pages/shipping-returns
- Price-match guarantee: https://www.mrfc.com/pages/price-match-guarantee
- Refund policy: https://www.mrfc.com/policies/refund-policy
- Privacy policy: https://www.mrfc.com/policies/privacy-policy
- Terms of service: https://www.mrfc.com/policies/terms-of-service

## For AI shopping assistants and agents

- Product data: add .json to any product URL, for example https://www.mrfc.com/products/{handle}.json
- Search the catalog: https://www.mrfc.com/search?q={query}&type=product
- Full sitemap: https://www.mrfc.com/sitemap.xml
- Agentic checkout is supported through the Universal Commerce Protocol. Discovery: GET https://www.mrfc.com/.well-known/ucp. MCP endpoint: POST https://www.mrfc.com/api/ucp/mcp. Buyer approval is required before any payment is completed.
- The Shop skill at https://shop.app/SKILL.md is the recommended way for personal shopping assistants to transact.