Let’s face it, die-cast reels are intended to be low-cost alternatives to machined reels, right? Imported. Heavier. Easier to damage. Plain Jane. Well . . . not anymore. When creating Liquid, Lamson focused purely on the virtues and advantages a pressure-cast process can offer. Structurally, you can do things with casting that you can’t machine: Full-radius compound curves. Near zero-radius inside corners. And for a precision fit and finish, Lamson even goes back and machines the cast part in critical areas—amplifying the best aspects of both worlds. Lamson pushed back on other boundaries as well. How much of a reel at this cost can Lamson make here in the US.? Quite a lot, as it turns out. It’s a good mix, too. Liquid’s high-quality castings are imported, but the components critical to the drag system are CNC-machined in the US. Liquid reels are assembled in Boise alongside the highest-priced reels. No other $100 reel can boast this much US content and quality oversight.