The Madison River Fishing Company was established in 1984 by passionate anglers that have dedicated their lives to fly fishing the Madison River. The Fly Shop has remained in its original location on Main Street in downtown Ennis, Montana ever since. Anglers traveling through Montana to fish the Madison River became familiar with MRFC Fly Shop, and we soon developed a reputation for being the go-to fly shop in the region. At the time, many anglers would leave Montana to return home, and found it very difficult to acquire high quality fly fishing gear. Not long after our establishment was our first fly fishing catalog sent out across the country. The first catalog was a simple double sided peice of paper highlighting everything we could possibly fit. It wasn't long until requests for our catalog skyrocketed and we suddenly had a global reputation as one of the premier fly fishing stores in the world, all while operating out of a small cowboy town in Southwest Montana.
The rest is history, really. Not much has changed around the Madison River Fishing Company. We still cater to travelling Montana anglers with Madison River guide trips and our signature Montana Fly Fishing School. The catalog has continued to go out to tens of thousands of loyal customers each year and our online fly shop has made our products and closeout fly fishing gear easily accessible no matter where you are. The one thing that we stand by here at the Madison River Fishing Company is the belief that our business could not have remained successful for this long without the support of our loyal customers. They deserve the attention and knowledge necessary to provide the highest level of customer service available in the fly fishing industry. We strongly feel that this is the primary reason for our success and we reserve this understanding for each and every person that walks in our fly shop or gives us a call. At the end of the day, we are just a group of fly fishing guides and trout bums that love to talk fly fishing, go fly fishing, and teach fly fishing in a valley that we consider to be one of the most beautiful places on Earth. We hope you enjoy our online fly fishing store and as always, do not hesitate to pick up the phone and give us a call toll-free at 1(800) 227-7127 or send us an email to email@example.com