Douglas Outdoors did not evolve from a pre-existing enterprise. It was an entirely new initiative, that sought out the most experienced practitioners to push the limits of both the science and practice of angling. 
The company's philosophy was to avoid the mass produced, high volume, low cost rods and reels and to fully focus on performance. Douglas Outdoors was formed with the true angler in mind. All of their products are made for like minded individuals, who hold a particular level of quality in their fishing equipment - in high regard.
Douglas recognizes the impact that fishing has in the lives of anglers. It is this realization that keeps them motivated. It is why Douglas Outdoors will continue to raise the bar to develop fishing products that exceed anglers expectations and assist in strengthening their confidence and skills.