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- SALE
- Rods
- Reels
- Spools
- Fly Lines
- Leader & Tippet
- Flies
- Fly Tying
- Tools, Tackle & Accessories
- Footwear
- Headwear
- Sunglasses & Eyewear
- Men's Clothing
- Women's Clothing
- Wading Gear
- Luggage & Travel Gear
- Packs, Bags, & Vests
- Rod Building & Blanks
- Saltwater
- Stickers
- Gifts & Fun Stuff
- Vintage & Lightly Used

In 2006, YETI Coolers was founded with a simple mission: build the cooler you'd use every day if it existed.
One that was built for the serious outdoor enthusiast rather than the mass-discount retailers. One that could take the abuse that the hard core angler would put it through out on the water. One that simply wouldn't break. Today, YETI products perform when it matters most - whether that be an excursion into the remote Alaskan wilderness, chasing redfish on the Gulf coast, or just getting together with your buddies in the backyard.
Here at the Madison River Fishing Company, we rely on YETI products everyday. Whether it's keeping our coffee hot for our early morning adventures or ensuring that our clients have ice cold beverages, we know that we can rely on YETI products.
YETI Products are tested and trusted by the Madison River Fishing Company's guide staff each and every day. It always helps to know that you can count on your cooler to keep your beverages nice and cold when the fish aren't cooperating.
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